Showing posts with label press. Show all posts
Showing posts with label press. Show all posts

Thursday, 21 October 2010

American Airlines Wi-Fi Widget Goes Mobile - PR Newswire (press release)

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FORT WORTH, Texas, Sept. 23 /PRNewswire/ -- American Airlines today launched its latest customer convenience tool, the mobile Wi-Fi Widget, which allows customers to easily identify Wi-Fi equipped aircraft while on the go.




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Now available for use on any Internet-equipped mobile device, the Wi-Fi Widget enables customers to easily identify Wi-Fi equipped flights within 24 hours of departure. Launched on AA.com in November 2009, the widget provides customers the ability to check if their flights are scheduled with a Wi-Fi equipped aircraft.


"We know our customers are mobile by definition, and having information they want and need on the go can simplify and enhance the travel experience for them," said Rob Friedman, Vice President – Marketing. "The Wi-Fi Widget has been a customer favorite since it launched on AA.com, and now we're excited to see this functionality more accessible to our customers wherever they are in their travel experience."


To check for Wi-Fi access on your next flight, simply visit aa.com/wifiwidget on your mobile device within 24 hours of departure. Once on the site, enter your flight number or select your departure airport from a drop down menu to find out in seconds if your flight is scheduled to be Wi-Fi equipped.


While on board a Wi-Fi equipped flight, customers can make hotel or car reservations, check their AAdvantage® accounts, book additional flights and more – with complimentary inflight access to AA.com®. Customers can also enjoy full access to the Web, VPN, social networking sites and e-mail access for as little as $4.95 per Gogo® Inflight Internet session.


Wi-Fi is now available on American flights within the continental United States on all Boeing 767-200 aircraft and select MD80 and 737 aircraft. In August 2008, American became the first U.S. airline to launch the Gogo service. Since then, thousands of customers traveling on American aircraft have enjoyed onboard Wi-Fi service while flying throughout the United States. For more information on American's Inflight Internet offering please visit www.aa.com/wifi.


About Gogo


Gogo®, powered by Aircell, turns a commercial airplane into a Wi-Fi hotspot with true inflight Internet access. Passengers with Wi-Fi enabled devices, such as laptops, smartphones and PDAs, can surf the Web, check e-mail, instant message, access a corporate VPN and more. For more information about Gogo, please visit www.gogoinflight.com. You can also follow 'gogoInflight' on Twitter (www.twitter.com/gogoinflight) and Facebook (www.facebook.com/gogoinflight).


About American Airlines


American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)


AmericanAirlines®  We know why you fly®


Current AMR Corp. releases can be accessed on the Internet.


The address is http://www.aa.com


SOURCE American Airlines

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RELATED LINKS
http://www.aa.com
http://www.gogoinflight.com


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Wednesday, 20 October 2010

Intouch Solutions announces social sharing widget - PharmaLive.com (press release)

Intouch Solutions announces social sharing widget



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Overland Park, Kan. (September 21, 2010) – Intouch Solutions® Inc., a digital marketing agency servicing the pharmaceutical industry, announced today the launch of its share»send»save product, a social sharing widget designed especially for the heavily regulated pharmaceutical industry. With this regulated environment as its focus, share»send»save offers a key feature that other social sharing widgets do not: control over the content that is shared. The share»send»save widget enables the sharing of content through social networks, sending links via e-mail, and saving or bookmarking information to Web browsers.


Recent events in the pharmaceutical industry — including a letter the Food and Drug Administration (FDA) sent to a major pharmaceutical company concerning the use of a social sharing widget — have heightened awareness of the need for control over how social sharing applications work on pharmaceutical-sponsored websites. Pharmaceutical companies must work diligently to control messages around their products to ensure drug advertising is responsible and in compliance with FDA regulations.


The share»send»save widget provides enhanced control in a number of ways:


Allows site owners to choose what channels (Facebook, Twitter, etc.) are active Enables consistent sharing of only specified content and images across channels Ensures the same content is shared across channels Provides the option of an interstitial “you are leaving this site” disclaimer Keeps standard metadata intact for optimal search engine optimization Shares a shortened URL Sends secure e-mails that can include detailed safety information Offers enhanced tracking, analytics and customization options


share»send»save does this without collecting personally identifiable data or displaying third-party advertising, which can be a problem with the free tools currently available.


“Social sharing is important for any industry, and pharmaceutical marketing is no exception. The difference is the special challenges this industry faces when it comes to regulation of content and promotion,” said Faruk Capan, CEO, Intouch Solutions. “There are many ways to share content on a site, but few solutions offer site owners the ability to control how that content is shared. This innovative tool helps provide our clients peace of mind.”


Statistics show that 47 percent of American social media users are on branded pharmaceutical websites to learn about health care or pharmaceutical products¹. Including share»send»save on a website empowers visitors to share approved content to social connections, spurring online conversations without exposing site owners to unnecessary risk.


About share»send»save


Developed by Intouch Solutions for the pharmaceutical industry, the share»send»save sharing widget gives users the ability to share content on social networks, send site links to friends or colleagues, and save websites to their browser bookmarks. Unique features allow pharmaceutical companies to capture the power of social marketing without sacrificing brand integrity, sharing incorrect information, or taking other unnecessary regulatory risks.


For more information about share»send»save, including its privacy policy and terms of service, please visit www.sharesendsave.com For background on the risks of social sharing within the pharmaceutical industry, see the Intouch Solutions analysis on its blog at http://tiny.cc/socialsharingrisks


About Intouch Solutions


Founded in 1999, Intouch Solutions® Inc. is a privately-held, full-service pharmaceutical digital marketing agency headquartered in the Kansas City area with a branch location in Chicago. Intouch specializes in high-quality, cost-effective, custom digital solutions for the pharmaceutical and health care industries. Contact Intouch at getintouch@intouchsol.com or visit them on the Web at www.intouchsol.com.


¹ROI Research, “S-Net: A Study in Consumers’ Use of Social Media (Wave III)” commissioned by Performics, provided to eMarketer, June 8, 2010.



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