Intouch Solutions announces social sharing widget
Overland Park, Kan. (September 21, 2010) – Intouch Solutions® Inc., a digital marketing agency servicing the pharmaceutical industry, announced today the launch of its share»send»save product, a social sharing widget designed especially for the heavily regulated pharmaceutical industry. With this regulated environment as its focus, share»send»save offers a key feature that other social sharing widgets do not: control over the content that is shared. The share»send»save widget enables the sharing of content through social networks, sending links via e-mail, and saving or bookmarking information to Web browsers.
Recent events in the pharmaceutical industry — including a letter the Food and Drug Administration (FDA) sent to a major pharmaceutical company concerning the use of a social sharing widget — have heightened awareness of the need for control over how social sharing applications work on pharmaceutical-sponsored websites. Pharmaceutical companies must work diligently to control messages around their products to ensure drug advertising is responsible and in compliance with FDA regulations.
The share»send»save widget provides enhanced control in a number of ways:
Allows site owners to choose what channels (Facebook, Twitter, etc.) are active Enables consistent sharing of only specified content and images across channels Ensures the same content is shared across channels Provides the option of an interstitial “you are leaving this site” disclaimer Keeps standard metadata intact for optimal search engine optimization Shares a shortened URL Sends secure e-mails that can include detailed safety information Offers enhanced tracking, analytics and customization options
share»send»save does this without collecting personally identifiable data or displaying third-party advertising, which can be a problem with the free tools currently available.
“Social sharing is important for any industry, and pharmaceutical marketing is no exception. The difference is the special challenges this industry faces when it comes to regulation of content and promotion,” said Faruk Capan, CEO, Intouch Solutions. “There are many ways to share content on a site, but few solutions offer site owners the ability to control how that content is shared. This innovative tool helps provide our clients peace of mind.”
Statistics show that 47 percent of American social media users are on branded pharmaceutical websites to learn about health care or pharmaceutical products¹. Including share»send»save on a website empowers visitors to share approved content to social connections, spurring online conversations without exposing site owners to unnecessary risk.
About share»send»save
Developed by Intouch Solutions for the pharmaceutical industry, the share»send»save sharing widget gives users the ability to share content on social networks, send site links to friends or colleagues, and save websites to their browser bookmarks. Unique features allow pharmaceutical companies to capture the power of social marketing without sacrificing brand integrity, sharing incorrect information, or taking other unnecessary regulatory risks.
For more information about share»send»save, including its privacy policy and terms of service, please visit www.sharesendsave.com For background on the risks of social sharing within the pharmaceutical industry, see the Intouch Solutions analysis on its blog at http://tiny.cc/socialsharingrisks
About Intouch Solutions
Founded in 1999, Intouch Solutions® Inc. is a privately-held, full-service pharmaceutical digital marketing agency headquartered in the Kansas City area with a branch location in Chicago. Intouch specializes in high-quality, cost-effective, custom digital solutions for the pharmaceutical and health care industries. Contact Intouch at getintouch@intouchsol.com or visit them on the Web at www.intouchsol.com.
¹ROI Research, “S-Net: A Study in Consumers’ Use of Social Media (Wave III)” commissioned by Performics, provided to eMarketer, June 8, 2010.
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